Polaris works with business and organisations helping to prevent and manage crises.
We have experience of handling major media incidents, confrontational crises as well as accidents, fires.
We provide training with some of the leading crisis trainers in the UK who also work with the Chartered Institute of Public Relations.
Crisis is a massive topic but key points include:
- The hazardous nature of maritime and engineering makes the threat of crises constant for many businesses.
- Understand what is and is not a crisis. A crisis endangers your reputation, the value of your business and ability to recruit and retain staff and clients.
- Ensure your crisis plan has the full support of your CEO and board.
- Set up a crisis working group from each main department to horizon scan potential crisis which could affect the business including operations, legislation and changes in society.
- Identifying potential crisis in advance can prevent them happen – this is the most effective crisis management.
- Establish a crisis comms team but choose the right people, a good promoter may not be as effective in crisis.
- Have a crisis comms plan but do not make it too prescriptive to one type of crisis.
- Review, test and update your crisis plan with training drills finding weaknesses. You must not face a real crisis without practise.
- Provide mental health support and counselling to care for your people caught in a traumatic or demoralising crisis.
- Prioritise key media that reach your audience.
- Social media has changed crisis management fundamentally and can be used to blitzkrieg organisations caught in a confrontation crisis with negative propaganda.