博客：设定公关计划目标，衡量影响力
我即将出版的新书《造势：航运业的公关和传播》对传播战略的结构进行了探讨。“传播计划”对公关活动至关重要。无论是参与企业营销和传播的内部团队还是外部团队，都应该了解这个计划。各类大小企业或组织，都需要这个计划来指引、明确和实现目标，评估影响和进展。
博客：公关的涵义——对公关的误解，公关的作用，成果和效益，致命的差错
在我准备写本关于航运行业公关书而做课题研究时，我发现我思考和交谈的重心偏向于当今商业环境下公关和传播的真实现状。在首席执行官、营销团队和公关顾问的眼中，公关的真实情况怎样？在实际操作中又是如何发挥作用的？在我看来，人们对公关的期许存在巨大且无益的混淆认识，尤其是在小企业中，他们往往会将公关视为一种营销，而并未理解到公关不是销售，也非最纯粹意义的营销。正如已故英国公关界前辈萨姆·布莱克（Sam Black）在其1993年的著作《公关的本质》中做出的阐述，公关是任何组织管理中不可或缺的一环。它不仅仅是营销的一种附加手段，我在此敦促各位首席执行官和企业老板认识到这一点。任何公关活动要想做出成效，必须得到企业主或首席执行官的支持和理解，否则永远不会得到他人的重视。
Excerpt from Making Waves: How maritime firms can prepare for and handle a crisis
In this latest excerpt from his forthcoming book Making Waves: PR strategies to tranform your maritime business Polaris MD Ben Pinnington examines the critical area of how to prepare for and handle a crisis. Making Waves will be published by…
Polaris appointed to promote Society of Maritime Industries annual conference
Polaris is proud to be appointed by the UK’s voice of maritime engineering and shipbuilding the Society of Maritime Industries to promote its annual conference. Polaris is a long standing member of the SMI and sits on the Commercial Marine…
Splash 24/7 runs excerpt on brand power from Polaris MD’s book Making Waves
By Polaris MD Ben Pinnington Thank you to Sam Chambers at Splash Maritime and Offshore News (splash247.com) for running an excerpt on the importance of brand and having a higher purpose from my forthcoming book. Read: https://lnkd.in/dj5-6hb My book ‘Making Waves:…
Polaris Media MD signs book deal with Rethink Press
Ben Pinnington, the managing director of maritime specialist public relations firm Polaris Media, has signed a new book deal with entrepreneur publisher Rethink Press. The deal will see Rethink publish Ben’s forthcoming book titled ‘Making Waves: Public Relations strategies to…
Which cover is best?
Which cover is best? Options for Polaris MD Ben Pinnington’s forthcoming book: ‘Making Waves: Public relations strategies to transform your business’ How to raise awareness, win business, build reputation and handle a crisis. #maritime #maritime2050 #shipping #publicrelations Making Waves will be published later…
Polaris client Hero Cycles appears on BBC World TV
Watch our client PANKAJ MUNJAL, chairman of Hero Cycles Ltd interview on BBC News World TV today. Mr Munjal discussed plans to expand further into Europe after its UK company Insync Bikes, based in #Manchester, recorded a 200pc increase in sales in 2020 selling 50,000 bikes….
Polaris makes Liverpool Seafarer Centre 2021 nominated charity
North West (UK) based PR and marketing agency Polaris Media has made Liverpool Seafarers Centre its main nominated charity for 2021. Polaris has renewed its agreement with LSC to extend its PR services, which are supplied at a special pro…
Christmas message from Polaris
By Polaris MD Ben Pinnington Thank you to everyone who has worked for and supported Polaris in 2020 including Jenny Brookfield Richard Morris Milda Cuplinskaite Rita Hunt Pam Brown Dean Ford Christian Smith Geoff Griffiths Jessica Zhang Thank you also to our clients for believing in us and…
Polaris in Shanghai to promote UK pavilion at Marintec
Polaris is in Shanghai this week helping promote British business and the U.K. pavilion at Marintec, China’s biggest maritime trade fair. We heard yesterday that China as well as being the world’s biggest maritime nation now commands around 40pc of…
Polaris delivers Christmas donation to Liverpool Seafarers Centre
Polaris has made a donation of food, clothes, books, puzzles and toileteries to its nominated charity Liverpool Seafarers Centre. Polaris MD Ben Pinnington made the donation to the charity’s Crosby centre on behalf of the company with his children. He…
Polaris MD delivers ‘power of PR’ presentation at Mersey Maritime
By Polaris MD Ben Pinnington Thank you to Mersey Maritime Ltd for giving me the opportunity to present at this month’s face to face. You can listen to my talk on understanding and maximising PR here: https://lnkd.in/dJczADW Key points: * Every organisation, no…
Polaris Media wins collection of new maritime and engineering clients
Maritime PR and marketing firm Polaris Media has won a collection of new clients. Polaris has been appointed by the world’s fastest growing classification society China Classification Society, as well as leading flag state the Isle of Man Ship Registry, part…
Polaris recognises World Maritime Day
On #WorldMaritimeDay the Polaris team recognises the huge amount the sector has given us enabling us to grow from a local only PR firm ten years ago into an international business with clients in China, India, Oman and Poland. This year a…
Polaris creates new brand and website for LEVA-EU
Polaris is delighted to have created the new brand and website for our trade association client the Light Electric Vehicle Association-EU LEVA-EU working with our design partner The Modern Agency The new website and brand goes live today. LEVA-EU undertakes important work in a…
Polaris MD appointed trustee to Battle of the Atlantic Memorial
Polaris managing director Ben Pinnington has been appointed a trustee to the Battle of the Atlantic Memorial campaign in Liverpool. The memorial will be the UK’s national memorial to battle, the longest of World War Two, which saw around 100,000…
Polaris Media appoints China representative
Maritime marketing company and Maritime London member Polaris Media has appointed Shanghai-based Chen Li Ming as its Chinese representative. Chen has worked in the Chinese maritime and shipbuilding industry for 20 years and is a naval architect by profession. Polaris…
Polaris #ontheroad – India
Growing Polaris overseas has always been part of our entrepreneurial dream to unlock new opportunities for our team and clients. The lockdown has seen Polaris win new exports work in Europe and China with engineering and maritime businesses wanting help…