By Polaris MD Ben Pinnington Today’s media is reporting an apology from BBC presenter Naga Munchetty for inappropriate social media use. I make no comment on the rights or wrongs of the story but Munchetty ‘liked’ a series of tweets…
By Polaris MD Ben Pinnington What are the deadly public relations sins? In research for my forthcoming book ‘Making Waves: Public Relations strategies to transform your maritime business’ I have reflected on the gulf between PR theory and the commercial…
Talks taking place between the US and China in Alaska this week underline the enormous importance of China’s growth, as evidenced in the maritime sector where China has become the leading maritime nation on earth. Polaris works in the Chinese…
Excerpt from Polaris MD Ben Pinnington’s forthcoming book Making Waves: PR strategies to transform your maritime business’ which will be published by Rethink Press in summer 2021. Evaluating PR campaigns is one of the hottest topics in PR and what…
Polaris works in the energy, windfarm and maritime sectors which are all interlinked. We also work in China so it was revealing to read a report in the Guardian this week showing the breathtaking scale of the Chinese windfarm market….
North West PR firm Polaris Media has been appointed by the Battle of the Atlantic Memorial (BOAM) charity to create a new brand and website as well as manage the media launch of its new concept. Polaris has provided pro bono…
我即将出版的新书《造势：航运业的公关和传播》对传播战略的结构进行了探讨。“传播计划”对公关活动至关重要。无论是参与企业营销和传播的内部团队还是外部团队，都应该了解这个计划。各类大小企业或组织，都需要这个计划来指引、明确和实现目标，评估影响和进展。
在我准备写本关于航运行业公关书而做课题研究时，我发现我思考和交谈的重心偏向于当今商业环境下公关和传播的真实现状。在首席执行官、营销团队和公关顾问的眼中，公关的真实情况怎样？在实际操作中又是如何发挥作用的？在我看来，人们对公关的期许存在巨大且无益的混淆认识，尤其是在小企业中，他们往往会将公关视为一种营销，而并未理解到公关不是销售，也非最纯粹意义的营销。正如已故英国公关界前辈萨姆·布莱克（Sam Black）在其1993年的著作《公关的本质》中做出的阐述，公关是任何组织管理中不可或缺的一环。它不仅仅是营销的一种附加手段，我在此敦促各位首席执行官和企业老板认识到这一点。任何公关活动要想做出成效，必须得到企业主或首席执行官的支持和理解，否则永远不会得到他人的重视。
In this latest excerpt from his forthcoming book Making Waves: PR strategies to tranform your maritime business Polaris MD Ben Pinnington examines the critical area of how to prepare for and handle a crisis. Making Waves will be published by…
Polaris is proud to be appointed by the UK’s voice of maritime engineering and shipbuilding the Society of Maritime Industries to promote its annual conference. Polaris is a long standing member of the SMI and sits on the Commercial Marine…
By Polaris MD Ben Pinnington Thank you to Sam Chambers at Splash Maritime and Offshore News (splash247.com) for running an excerpt on the importance of brand and having a higher purpose from my forthcoming book. Read: https://lnkd.in/dj5-6hb My book ‘Making Waves:…
Ben Pinnington, the managing director of maritime specialist public relations firm Polaris Media, has signed a new book deal with entrepreneur publisher Rethink Press. The deal will see Rethink publish Ben’s forthcoming book titled ‘Making Waves: Public Relations strategies to…
Which cover is best? Options for Polaris MD Ben Pinnington’s forthcoming book: ‘Making Waves: Public relations strategies to transform your business’ How to raise awareness, win business, build reputation and handle a crisis. #maritime #maritime2050 #shipping #publicrelations Making Waves will be published later…
Watch our client PANKAJ MUNJAL, chairman of Hero Cycles Ltd interview on BBC News World TV today. Mr Munjal discussed plans to expand further into Europe after its UK company Insync Bikes, based in #Manchester, recorded a 200pc increase in sales in 2020 selling 50,000 bikes….
North West (UK) based PR and marketing agency Polaris Media has made Liverpool Seafarers Centre its main nominated charity for 2021. Polaris has renewed its agreement with LSC to extend its PR services, which are supplied at a special pro…
By Polaris MD Ben Pinnington Thank you to everyone who has worked for and supported Polaris in 2020 including Jenny Brookfield Richard Morris Milda Cuplinskaite Rita Hunt Pam Brown Dean Ford Christian Smith Geoff Griffiths Jessica Zhang Thank you also to our clients for believing in us and…
Polaris is in Shanghai this week helping promote British business and the U.K. pavilion at Marintec, China’s biggest maritime trade fair. We heard yesterday that China as well as being the world’s biggest maritime nation now commands around 40pc of…
Polaris has made a donation of food, clothes, books, puzzles and toileteries to its nominated charity Liverpool Seafarers Centre. Polaris MD Ben Pinnington made the donation to the charity’s Crosby centre on behalf of the company with his children. He…
By Polaris MD Ben Pinnington Thank you to Mersey Maritime Ltd for giving me the opportunity to present at this month’s face to face. You can listen to my talk on understanding and maximising PR here: https://lnkd.in/dJczADW Key points: * Every organisation, no…
