Polaris News

Blog: How to evaluate PR campaigns – excerpt from Making Waves

In the latest excerpt from his forthcoming book ‘Making Waves: PR strategies to transform your maritime business’ Polaris MD Ben Pinnington examines the area of campaign evaluation. Evaluating PR campaigns is one of the hottest topics in PR and what…

Polaris Media MD strikes ‘maritime PR’ book deal with Rethink Press

Ben Pinnington, the managing director of maritime specialist public relations firm Polaris Media, has signed a new book deal with leading business publisher Rethink Press. The deal will see Rethink publish Ben’s forthcoming book titled ‘Making Waves: Public Relations strategies…

Watch Polaris client Hero Cycles on BBC World TV

Polaris has secured topline coverage for our client Hero Cycles, the world’s biggest bike maker. PANKAJ MUNJAL, the chairman of Hero Cycles Ltd was interviewed on BBC News World TV today reaching an audience of millions worldwide (BBC World has…

Polaris joins Isle of Man Maritime

Maritime specialist PR and marketing company Polaris Media has joined the Isle of Man Maritime cluster. Polaris MD Ben Pinnington said the company is looking forward to sharing contacts, experience and expertise  with the cluster. “Its great to be working…

BLOG: How maritime companies can prepare for and handle a crisis

  In the latest excerpt from his forthcoming book ‘Making Waves: PR and comms in the maritime industry’ here Polaris MD Ben Pinnington examines how companies can best prepare for and handle a crisis. Maritime is constantly vulnerable to crisis…

Polaris makes Liverpool Seafarer Centre 2021 nominated charity

Maritime specialist PR and marketing agency Polaris Media is pleased to make Liverpool Seafarers Centre its main nominated charity for 2021. Polaris has renewed its agreement with LSC to extend its PR and marketing services, which are supplied at a…

Polaris thanks team and clients in Christmas message

Polaris Media would like to thank everyone who has worked for and supported the company in 2020. Polaris managing director Ben Pinnington thanked team members, contractors and clients ‘for believing in us and allowing us the privilege of promoting you’.…

Polaris makes Christmas donation to Liverpool Seafarers Centre

Polaris has made a Christmas donation to its nominated charity Liverpool Seafarers Centre. Polaris managing director Ben Pinnington dropped off a collection of chocolates, books, puzzles, deodorant, shower gel, shampoo, toothbrushes and toothpaste at LSC’s Crosby headquarters on behalf of…

BLOG: Setting PR plan objectives and measuring impact

Polaris MD Ben Pinnington right with China representative Chen Liming at Marintec trade fair in ShanghaiBLOG by Polaris MD Ben Pinnington In my forthcoming book ‘Making Waves: PR and comms in the maritime industry’ I examine the structure of a…

BLOG: Find the unique selling points that make you stand out

Picture: A Griffon Hoverwork hovercraft moves easily from the sea to the beach – hovercraft can reach areas that are inaccessible to conventional boats like lifeboats Polaris MD Ben Pinnington continues a series of posts about communication strategy. Here he discusses…

博客:设定公关计划目标,衡量影响力

我即将出版的新书《造势:航运业的公关和传播》对传播战略的结构进行了探讨。“传播计划”对公关活动至关重要。无论是参与企业营销和传播的内部团队还是外部团队,都应该了解这个计划。各类大小企业或组织,都需要这个计划来指引、明确和实现目标,评估影响和进展。

Polaris: Remember seafarers on #WorldMaritimeDay

On #WorldMaritimeDay the Polaris team recognises the huge amount the sector has given us enabling us to grow from a local only PR firm ten years ago into an international business with clients in China, India, Oman and Poland. This year a…

Polaris delivers new brand and website for EU trade association

Polaris is delighted to have created the new brand and website for our trade association client the Light Electric Vehicle Association-EU LEVA-EU Polaris managing director said Ben Pinnington said the Polaris team created the brand and website working with its design…

Polaris MD elected to Battle of the Atlantic Memorial board

Polaris managing director Ben Pinnington has been appointed a Trustee to the Battle of the Atlantic Memorial campaign in Liverpool. The memorial will be the UK’s national memorial to battle, the longest of World War Two, which saw around 100,000…
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