A special limited edition of Polaris MD Ben Pinnington’s new book ‘Making Waves: Public Relations strategies to transform your maritime business’ will be available to buy in hardback with an ‘old school’ dust jacket. All profits from these editions will…
Polaris managing director Ben Pinnington joined a webinar staged by industry body Maritime London to discuss the future of the maritime media and PR. Ben took part in the panel with Seatrade editor Marcus Hand, Janet Porter Lloyds List editorial…
North West PR firm Polaris Media has won a range of new assignments for maritime and engineering clients in the UK, China, Europe and the Gulf. Polaris has signed a new deal to help promote long-term Swedish owned manufacturing client…
Blog by Polaris MD Ben Pinnington This weekend’s sporting boycott of social media brings the whole issue of social media content into sharp focus. The welcome protest is a bid to force Twitter, Instagram and Facebook to tackle the unacceptable…
Opinion by Polaris MD Ben Pinnington The media firestorm over the planned break away European super league underlines the role of PR in protecting the reputation of an organisation by listening to stakeholders. A prime theme of my forthcoming book…
By Polaris MD Ben Pinnington KEY POINTS Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. PR works when the CEO or founder believes in it and thrusts it to the centre…
By Polaris MD Ben Pinnington A maritime crisis is again hitting the headlines after the giant Ever Given container ship ran aground blocking the Suez Canal. The Ever Given, one of the largest container ships in the world at 400…
By Polaris MD Ben Pinnington Today’s media is reporting an apology from BBC presenter Naga Munchetty for inappropriate social media use. I make no comment on the rights or wrongs of the story but Munchetty ‘liked’ a series of tweets…
By Polaris MD Ben Pinnington What are the deadly public relations sins? In research for my forthcoming book ‘Making Waves: Public Relations strategies to transform your maritime business’ I have reflected on the gulf between PR theory and the commercial…
Talks taking place between the US and China in Alaska this week underline the enormous importance of China’s growth, as evidenced in the maritime sector where China has become the leading maritime nation on earth. Polaris works in the Chinese…
