Oman Drydock Company
Case Study Type: Event PR for Drydocking Ceremony in Oman
- $1.8billion shipyard and one of the largest shiprepair yards in the Middle East.
- Established in 2006 by Omani Government in Duqm, central Oman, in order to develop and diversify heavy industries.
- Total of 1.3million square meters equipped with state-of-the-art facilities.
The Brief: January 2015
- Fly out to Oman and help promote the 300th VIP drydocking ceremony of the new $1.8 billion shipyard working with ODC’s in-house marketing team.
- Raise awareness of Oman Drydock’s landmark in the international English written maritime press.
- Build on experience and knowledge of visiting Oman Drydock a year earlier to promote the 200th drydocking ceremony in February 2014.
- Further promote multi-million dollar contract to convert the Greek owned Oil Bulk Ore carrier, the Olympic Luck, to a VLCC – representing the yard’s 300th drydocking project.
- Communicate yard’s strong relationship with Olympic Luck owner – Springfield Shipping and the Onassis Foundation.
- Drive coverage in maritime and offshore media, while also targeting Oman and Middle East press.
The Results
- Attended ceremony in the Port of Duqm, flying from Muscat, interviewing key speakers from Oman and Greece.
- Drafted press release to promote the event in professional English.
- Issued to all relevant maritime, Oman and Gulf press.
- Used media database to issue news to all relevant English language websites, newspapers and magazines.
- Generated more than 40 articles, worth in excess of £40,000 reaching an estimated audience of more than 500,000 readers worldwide.
