Oman Drydock Company

Case Study Type: Event PR for Drydocking Ceremony in Oman
  • $1.8billion shipyard and one of the largest shiprepair yards in the Middle East.
  • Established in 2006 by Omani Government in Duqm, central Oman, in order to develop and diversify heavy industries.
  • Total of 1.3million square meters equipped with state-of-the-art facilities.
The Brief: January 2015
  • Fly out to Oman and help promote the 300th VIP drydocking ceremony of the new $1.8 billion shipyard working with ODC’s in-house marketing team.
  • Raise awareness of Oman Drydock’s landmark in the international English written maritime press.
  • Build on experience and knowledge of visiting Oman Drydock a year earlier to promote the 200th drydocking ceremony in February 2014.
  • Further promote multi-million dollar contract to convert the Greek owned Oil Bulk Ore carrier, the Olympic Luck, to a VLCC – representing the yard’s 300th drydocking project.
  • Communicate yard’s strong relationship with Olympic Luck owner – Springfield Shipping and the Onassis Foundation.
  • Drive coverage in maritime and offshore media, while also targeting Oman and Middle East press.
The Results
  • Attended ceremony in the Port of Duqm, flying from Muscat, interviewing key speakers from Oman and Greece.
  • Drafted press release to promote the event in professional English.
  • Issued to all relevant maritime, Oman and Gulf press.
  • Used media database to issue news to all relevant English language websites, newspapers and magazines.
  • Generated more than 40 articles, worth in excess of £40,000 reaching an estimated audience of more than 500,000 readers worldwide.

Case Studies

The Battle of the Atlantic Memorial
Roxtec UK
Cammell Laird
Marine Components International
The Isle of Man Ship Registry
International Safety Products
Port of Gdansk
Atlantic Container Line
Menu