Cammell Laird

Case Study: Long Term Retained Client
  • World famous iconic shipbuilder and marine engineering services company founded in 1820s.
  • Turnover of £100million specialising in shipbuilding, military ship refit, commercial ship repair, upgrade and conversion and heavy fabrication and engineering.
  • Diversified into engineering services for civil nuclear, renewables and oil and gas industries.
The Brief
  • Provide media relations support to senior management for all activities around the yard operating on a monthly retainer.
The Results
  • Developed extensive experience and understanding of Cammell Laird operations and company ethos.
  • Generated more than £250,000 – £500,000 worth of positive media coverage each year in national, maritime trade and regional press.
  • Act as main contact point for all media queries ensuring carefully managed responses.
  • Draft all press releases and organise all press calls at the yard.
  • Media adviser to Cammell Laird’s clients’ media teams.
  • Work on media management with press teams from Government, Royal Navy, Royal Fleet Auxiliary, British Antarctic Survey, National Environmental Research Council, BAE Systems, Rolls Royce, Nexans and Aircraft Carrier Alliance.
  • Managed media for all major events and contracts at the shipyard since 2008 including:

2017 Opening of new nuclear manufacturing facility

2016 Sir David Attenborough keel laying ceremony

2015 Polar ship contact award

2013 Western Ferries Christening

2010-2012 Aircraft Carrier building of flight decks

Royal Fleet Auxiliary cluster contract 2008 – present

  • Successful writing of awards ceremony applications including:

‘Business of the Year’ winner Liverpool Daily Post and Echo Business Awards,

‘Business of the Year’ winner Wirral Business Awards,

‘Business of the Year’ winner Mersey Maritime Awards

Press Releases

Opening of new nuclear manufacturing facility

Sir David Attenborough keel laying ceremony

Polar research ship contact award

Western ferries christening

Aircraft carrier building of flight decks

Royal Fleet Auxiliary cluster contact

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