The Battle of the Atlantic Memorial
Case Study Type: Event PR and Long Term Retained Campaign
- UK charity seeking to build a £2.5million memorial to the Battle of the Atlantic on Liverpool’s iconic Pier Head Waterfront.
- Memorial will commemorate 100,000 people who died and thousands more who served during the longest battle of World War II.
- 28 metre, 15 ton memorial has been designed by acclaimed sculptor Paul Day, who designed the Battle of Britain and Iraq Afghanistan memorials in London.
The Brief: January 2018
- Organise media launch announcing project, showcasing the memorial design and the start of the fundraising campaign.
- Secure national newspaper backing.
- Formulate press launch at visual location which would appeal to TV as well as newspapers and broadcast press.
- Build suite of social media and supply content.
- Liaise with key stakeholders including the Royal Navy, The First Sea Lord, the British Embassy in Washington, The Mayor of Liverpool and National Museums Liverpool.
- Organise for professional photography to document event.
- Using contacts we secured the backing of the Mail on Sunday as official newspaper of campaign. The Mail is the biggest news website in the world with 200million users a month.
- Wrote detailed press release and organised press call on January 8 2018 at Liverpool’s Pier Head where memorial will be.
- Organised for two BOA veterans to attend and give interviews with campaign chairman.
- The event attracted coverage across media including by Sky, BBC North West TV, ITV Granada, Radio Merseyside, BBC online and the Liverpool Echo as well as international maritime press Maritime Executive and Ship Repair Journal.
- Built Twitter, Facebook and Instagram accounts helping create a real buzz on social media around the launch engaging support from key stakeholders including the British Embassy in Washington, the First Sea Lord, the British Naval Attache in Washington, Canada’s Battle of the Atlantic Place, The Army and Navy Club, Western Approaches Museum and National Museum Liverpool as well as academics and members of the public. Our tweets on the day received between 4000 and 10,000 impressions.
- Helped generate a number of cash donations.
- Using contacts in the United States we helped engage the British Embassy in Washington to back the launch on social media.
- Through contacts in Chicago we formulated an idea to undertake a fundraising reception tour of the British Embassy in Washington and consulates in Chicago, New York, Boston and Atlanta later in 2018. This has received the support of the British Ambassador Sir Kim Darroch and the Naval Attache in Washington.