By Polaris MD Ben Pinnington A maritime crisis is again hitting the headlines after the giant Ever Given container ship ran aground blocking the Suez Canal. The Ever Given, one of the largest container ships in the world at 400…

By Polaris MD Ben Pinnington Today’s media is reporting an apology from BBC presenter Naga Munchetty for inappropriate social media use. I make no comment on the rights or wrongs of the story but Munchetty ‘liked’ a series of tweets…

By Polaris MD Ben Pinnington What are the deadly public relations sins? In research for my forthcoming book ‘Making Waves: Public Relations strategies to transform your maritime business’ I have reflected on the gulf between PR theory and the commercial…

Talks taking place between the US and China in Alaska this week underline the enormous importance of China’s growth, as evidenced in the maritime sector where China has become the leading maritime nation on earth. Polaris works in the Chinese…

Excerpt from Polaris MD Ben Pinnington’s forthcoming book Making Waves: PR strategies to transform your maritime business’ which will be published by Rethink Press in summer 2021. Evaluating PR campaigns is one of the hottest topics in PR and what…

Polaris works in the energy, windfarm and maritime sectors which are all interlinked. We also work in China so it was revealing to read a report in the Guardian this week showing the breathtaking scale of the Chinese windfarm market….