BLOG by Polaris MD Ben Pinnington In my forthcoming book ‘Making Waves: PR and comms in the maritime industry’ I examine the structure of a communications strategy. A ‘comms plan’ is critical to the success of a PR campaign. That…
Blog by Polaris managing director Ben Pinnington pictured above at UK pavilion at Marintec maritime trade fair Shanghai During the research for my forthcoming book on PR in the maritime industry I have found myself thinking and talking more and…
Picture: A Griffon Hoverwork hovercraft moves easily from the sea to the beach – hovercraft can reach areas that are inaccessible to conventional boats like lifeboats Polaris MD Ben Pinnington continues a series of posts about communication strategy. Here he discusses…
Polaris MD Ben Pinnington examines the importance of brand ethos and unique selling points. The starting point for a marketing campaign is the brand. The company brand or ethos is the soul of the company, the lifesource from which all…
On #WorldMaritimeDay the Polaris team recognises the huge amount the sector has given us enabling us to grow from a local only PR firm ten years ago into an international business with clients in China, India, Oman and Poland. This year a…
Polaris is delighted to have created the new brand and website for our trade association client the Light Electric Vehicle Association-EU LEVA-EU Polaris managing director said Ben Pinnington said the Polaris team created the brand and website working with its design…
Really busy month for Polaris with a range of new client wins including Isle of Man Ship Registry SRO Solutions Ltd Tapiit Maritime and Hydraulics Online Ltd We’re offering a mix of services including PR, marketing strategy & website build. Headlines: * Demand for social media…
Maritime PR and marketing firm Polaris has been appointed by the one of the world’s leading flag states the Isle of Man Ship Registry. Polaris MD Ben Pinnington said the company is supporting the IoM with a range of services…
Watch Vlog from Singapore last year with Polaris managing director Ben Pinnington How do you approach marketing? This is the question we are probably asked most at Polaris with some businesses struggling to know where to start with little or…
Today’s UN Day of the Seafarer is arguably the most important in its 10 year history. Polaris managing director Ben Pinnington said the company is promoting news from Polaris’ nominated charity Liverpool Seafarers Centre which says the plight of seafarers…
