About us

Polaris was named Professional Services Business of the Year at the Mersey Maritime Industry Awards 2020
Our Ethos

Polaris was set up in 2011 to make a positive difference to our clients and our community. Creating Polaris and working closely with our clients helping them grow is a way of life to us not a job. We have learned that putting clients first is the way to create a sustainable business. We continue to be inspired by entrepreneurs like Richard Branson who advise to dream by day not by night. With this positive attitude in mind we are determined to follow an original entrepreneurial path adapting, innovating and learning to better serve our clients and enrich our work and life. This is reflected in how we have travelled the world exporting growing Polaris overseas in the USA, India, China, the Gulf and Europe.

Our method of working, which inspired us to set up Polaris in the first place, remains the same – we offer clients commitment, dedication and passion. We only succeed if the campaigns deliver tangible benefits – profile, recognition, leads, introductions, protection in a crisis and fundamentally chemistry between us and clients. By delivering over years we have been able to consistently win and retain business understanding our clients’ objectives.

At heart Polaris is a boutique business looking to work with a select group of clients with shared values and outlook. That is when our skills, specialisms and contacts book can make a genuine difference. A number of our clients have been retained since we first started, or are on long term campaigns, which reflects the strength of our approach to work as a part of our client’s teams.

We have had many highlights over the years please visit our case study section to read about our track record.

In June 2021 Polaris’ MD Ben Pinnington published his first book Making Waves: PR strategies to transform your maritime business’ with entrepreneur publisher Rethink Press. The book is an Amazon best seller and is available on in paperback 📕 kindle📲 https://lnkd.in/d3F_wrq and audiobook 🎧 https://lnkd.in/dSi2p8YV across platforms including Amazon and Audible, while the Nautilus Telegraph describing it as a ‘must read for maritime businesses’ 

Making Waves is set to compete for the title of ‘Publication of the Year‘ at the Chartered Institute of Public Relations awards in October 2022. The book was also a shortlisted finalist at the Business Book Awards in London in the specialist category.

  • Polaris Media Management Ltd is an award-winning PR and marketing company founded in 2011.
  • Our core areas of specialism are maritime, engineering, energy, construction, private business and exports.
  • In March 2020 we were awarded Mersey Maritime’s Professional Services Business of the Year following a public vote and judging panel process. In September 2021 we were again a shortlisted finalist.
  • Polaris is a member of the CBI, the UK’s voice of business, where our managing director Ben Pinnington has been elected to the North West Regional Council from 2020 for a four-year term.
  • Polaris is a member of the Society of Maritime Industries in London, the prime lobby group for the UK shipbuilding and maritime engineering sector, where we sit on the Commercial Marine Group and Digitisation committee.
  • Additional memberships include Mersey Maritime, Maritime London and Isle of Man Maritime.
  • Polaris’ writing team are trained and qualified with the National Council for the Training of Journalists (NCTJ) or are specialists in their field.
  • We are members of the Chartered Institute of Public Relations (CiPR) and bound by its code of conduct.