Polaris MD Ben Pinnington has attended the Business Book Awards in London as a finalist after his book Making Waves: PR Strategies to transform your maritime business’ was shortlisted by judges as specialist business book of the year.
Commenting Ben said Making Waves is an Amazon best seller and has enabled him to become a key note speaker and exhibit at maritime trade fairs around the world including CMA in Connecticut and Europort in Rotterdam on the Rising Stars pavilion.
“Making Waves is striking a chord as maritime finds itself in a period of massive change,” he said. “I have written it to try and help companies action change. To understand why PR and media relations matters and how to use PR not as a tactic but as a strategic listening tool. Maritime has to communicate better as it becomes better known the sector is responsible for three per cent of global carbon emissions. In addition maritime needs to do itself justice and speak with the passion that has made the industry so great so it can inspire and attract the best and brightest minds.”