PR hacks – top tips to make immediate impact – excerpt from Making Waves

Polaris News

Looking for a PR hack for immediate quickfire impact? Here’s some tips from Polaris MD Ben Pinnington’s book: Making Waves: ‘PR strategies to transform your maritime business’


• Upload new client recommendations to your website, LinkedIn and Google reviews.

• Start a company YouTube channel. Thought-leadership vlogging is impactful. Upload films to LinkedIn.

• Pitch for an award in your industry or local area.

• Exhibit at trade fair. Secure speaking slot, invite journalists to your stand to discuss new story.

• Adopt a charity aligned to your values. Embed the charity in your marketing – website, social media and PR.

• Identify who can be the Richard Branson frontman or woman of your business.

• Research networking events for your frontperson to attend and speak at.

• Plan social media campaign to be led by your frontperson based around blogs, vlogs or case studies.

• Refresh company brochures. Here’s one Polaris made for Cammell Laird shipbuilders:
Sir David Attenborough Polar Ship

• Make a short uplifting company film for your website homepage and presentations. Here’s one Polaris made for  Red Funnel

• Build contemporary new website full of case studies and news .

• Develop a bold, inspiring ethos to inspire staff and customers. People are motivated by making a positive difference.
Watch our vlog

• Refresh your networking pitch, highlight case studies.

• Secure coverage in the trade press with technical articles show depth of your expertise.

Previous Post
Watch Polaris key note speech at North America Shipping week ahead of CMA
Next Post
Polaris MD writes for CIPR magazine Influence on PR challenges facing traditional industries