Polaris will be out on the road in March on the latest leg of the Making Waves tour. We’ll be exhibiting at Society of Maritime Industries (SMI) conference in Newcastle and Connecticut Maritime Association expo in America.
Polaris MD Ben Pinnington said on LinkedIN:
“Please do visit our stand for a brew and a copy of my book.
I’ll be discussing how maritime can improve its approach to public relations traditionally a weak point of the industry.
From experience one of the most powerful benefits of PR is to help organisations generate the recognition they deserve.
If a company is under appreciated it can struggle to attract the business, team, suppliers and influence its hard work deserves.
This is a very frustrating place to be and we have heard it many times from businesses.
PR can tackle this weakness by demonstrating the quality of your team and services – and how you make a positive difference to your customers and the industry.
PR can tell your story authentically – your outlook and stories of triumph and adversity overcome.
By doing yourself justice you can not only attract more of the right kind of business, team and suppliers, you can also increase the value of your company and price points, manage and prevent crises and shape your strategic direction.
Think of PR like a ship that can take you from your island of existing contacts to new continents of new people and new opportunities.”