Polaris MD interviewed on live shipping webcast

Polaris News

 

Polaris managing director Ben Pinnington recently appeared on the All About Shipping live webcast hosted by Gina Panayiotou, recently named one of the top 100 women in maritime.

The interview covers some key themes including:

• The definition of PR and why it is a weakness for some maritime businesses.

• Why PR matters for small business as well as bigger organisation.

• PRs role in tackling the seafarer crisis

• PR learning from recent maritime crises including the Black Trial documentary and the Ever Given Suez Canal crisis.

• How to plan and evaluate a PR campaign

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