Polaris managing director Ben Pinnington joined a webinar staged by industry body Maritime London to discuss the future of the maritime media and PR.
Ben took part in the panel with Seatrade editor Marcus Hand, Janet Porter Lloyds List editorial board chair and Bill Lines director of Navigate PR.
Ben said: “It was a valuable discussion where we were able to discuss the huge news value maritime has but also the need for maritime to improve its approach to PR. The industry too often drifts into the shadows preferring a low profile. That is an increasing untenable position which fails to do the industry we all love justice. Finding the human stories within maritime to connect with mainstream is key.”