Thank you to Mersey Maritime Ltd for giving me the opportunity to present at this month’s face to face. You can listen to my talk on understanding and maximising PR here: https://lnkd.in/dJczADW
Key points:
* Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.
* PR works when the CEO believes in it and thrusts it to the centre of the business.
* PR requires clear objectives and methods of measuring from the outset. Measuring is not simple.
* PR can create sales and opportunities but cannot work in a vacuum. Businesses have to proactively harvest the profile PR creates.
* PR can help position your company for sale and increase its value and interest among investors. But PR is a slow burn process.
* The outcomes of PR cannot be measured in outputs like media coverage. Outcomes are measured in whether PR influences and changes attitudes and behaviour.
* PR is different to advertising. It is independent and not paid for.
Key points:
* Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.
* PR works when the CEO believes in it and thrusts it to the centre of the business.
* PR requires clear objectives and methods of measuring from the outset. Measuring is not simple.
* PR can create sales and opportunities but cannot work in a vacuum. Businesses have to proactively harvest the profile PR creates.
* PR can help position your company for sale and increase its value and interest among investors. But PR is a slow burn process.
* The outcomes of PR cannot be measured in outputs like media coverage. Outcomes are measured in whether PR influences and changes attitudes and behaviour.
* PR is different to advertising. It is independent and not paid for.
I was pleased to join professor Simon Quinn from Liverpool Uni Ryan Preece at RNLI and Benjamin Ludzker from Kays Medical Ltd as a speaker. Read event write up from Tony McDonough https://lnkd.in/dSu3FDN