Manchester bike brand Insync Bikes has welcomed an announcement that trials will begin for a government subsidy scheme to encourage greater use of e-bikes.
The scheme is expected to bring consumers savings of about a third of the retail price of an e-bike, although the government is yet to reveal full details.
Trials will begin in the next five months before the full package is rolled out in spring 2021, according to a report in The Times newspaper.
The assistance scheme is expected to appeal to commuters and older riders, both of which may need that extra push offered by battery power on their journeys.
Pankaj M Munjal, chairman and managing director of Hero Motors Company, (pictured showing e-bikes to Prime Ministers Narendra Modi and Theresa May in 2018) which owns Insync, welcomed the scheme. Insync’s own range of Lectro e-bikes is designed at its Global Design Centre in Manchester and manufactured at Hero’s factories in India.
He said: “Insync has been completely behind the government’s ‘golden age of cycling’ plan since it was announced early in the pandemic, and this e-bikes announcement is another welcome addition to that programme.
“E-bikes open up cycling to a much wider audience, allowing people who do not have the fitness levels to ride a traditional bike to enjoy the benefits of cycling. Equally, the assistance given by electric power can mean a commuter arrives at their workplace fresh and ready for the day ahead, with the knowledge that they will have the energy to ride home at the end of the day.
“We have seen the growing popularity of e-bikes through the response to our Lectro range, launched earlier this year, with sales exceeding expectations right through lockdown and beyond. In recognition of this, we are already planning to take a significant share of the e-bikes market in 2021 as we recognise this is the future of cycling for so many people. We look forward to seeing even more riders enjoy cycling thanks to the government’s subsidy scheme and acknowledge that Insync has an important part to play in the success of this.”