North West PR and marketing firm Polaris Media has won a collection of new clients.
Polaris has been appointed by the world’s fastest growing classification society China Classification Society, as well as leading flag state the Isle of Man Ship Registry, part of the Red Ensign Group, together with Manchester based tech firm SRO Solutions which delivers IBM’s Maximo software to the maritime and offshore industries. In addition, Polaris has signed a new deal with fast growing Liverpool-based maritime digital training company Tapiit Live and it has just delivered a new brand and website for Belgium-based trade association the Light Electric Vehicle Association-EU www.leva-eu.com
Polaris managing director Ben Pinnington said the company is delighted to welcome the new clients and will be offering a range of marketing services including media relations, social media, website build, annual report writing, business development and marketing strategy.
“It is brilliant to welcome a collection of innovative companies at the sharp end of the huge changes going through the maritime and engineering sectors in digitisation and decarbonisation,” he said. “These are prime growth areas for the future and exactly the type of international businesses we want to work with and the media wants to write about. We are passionate about maritime and look forward to opening our contacts book for these new clients.”
Ben said Polaris is seeing an uptick in work as businesses search out ways to raise awareness as trade fairs are postponed and travel restricted.
“Businesses still want profile locally, nationally and internationally,” he said. “Rethinking marketing strategy, publicity in regional, national and international trade press, social media, enewsletters and film are just some solutions to raising profile, winning business and creating opportunities at home and overseas.”
Earlier this year Polaris, which has offices in Liverpool and Manchester, won the Maritime Professional Services Business of the Year Award at the Mersey Maritime Industry Awards.
Polaris was founded in 2011 and operates mainly in the maritime, engineering, manufacturing, energy and construction industries. Maritime has become its biggest sector with clients across the UK while exports markets include China, India, Oman and Poland.
Polaris provides a range of marketing services to help businesses win work and create opportunities including publicity and social media campaigns, trade fair and business development support, brand building, websites and creative design and film and photography.
Polaris MD Ben Pinnington sits on the CBI North West Regional Council, the Society of Maritime Industries Digitisation and Commercial Marine Group Committees and the Battle of the Atlantic Memorial board.