As part of Polaris #thinkpassion series celebrating artists who inspire our team with their creative passion today we recognise just some of the figures in the Americana movement.
Polaris MD Ben Pinnington said:
“There are so many great artists who illuminate the world by digging deep into the vastness of America and its rich musical traditions. The Americana formula doesn’t change much but vital and inspiring work from new and established artists keeps emerging every year. For creatives wanting to produce work of real quality and value there is always inspiration to give nothing less than 100pc by listening to this incredible music and the passion that drives it. America is an exciting, inspiring place and something of that energy is captured by great artists like Neil Young, Bruce Springsteen, Bob Dylan, the Rolling Stones, Wilco, Jason Isbel, Emmylou Harris , Roseanne Cash, Lucinda Williams, The Byrd’s, Hiss Golden Messenger, Lucero, My Morning Jacket and many many more.”
Polaris is at heart a creative business. We started the ‘Think Passion’ campaign to celebrate the power of creativity and imagination. When we founded Polaris we formed the strap line ‘Passion for PR’. It remains at the heart of our ethos. We have to keep striving to do the best creative work we can. Passion for our clients, for new ideas and caring about what we do. I know this kind of attitude informs many entrepreneurs. The magnificent work of these great creatives is a source of energy and inspiration for our team and has helped us become an international business.