Polaris MD Ben Pinnington said:
As part of our #thinkpassion series celebrating creative artists who inspire us today is #thestonesroses #Johnsquire Of all the Stone Roses I am drawn to the restless creativity of Squire’s artwork and playing especially the aggressive Hendrix-style guitar work on the 1994 Second Coming record on tracks like Driving South and the opening track Breaking into Heaven which builds into an incredible thunderous crescendo. When Squire left the Stone Roses in the 1990s saying he felt no stimulation in repeating himself it revealed something of his creative mind and what motivates his work behind the low key exterior.
Polaris is at heart a creative business. We started the #thinkpassion series to celebrate creative people who inspire us with their passion. When we started Polaris we formed the strap line ‘Passion for PR’ and it remains at the core of our ethos. We have to keep striving to do the best work we can. Passion for our clients, for delivering, for caring about what we do. This outlook has helped us grow into an award winning business with an international client base.