North West PR and marketing company Polaris Media has appointed Shanghai based Chen Li Ming as its Chinese representative.
Chen has worked in the Chinese maritime and shipbuilding industry, Polaris’ core sector in China, for 20 years and is a naval architect by profession.
Ben said Polaris has appointed Chen to help give its Chinese clients a more comprehensive service with greater cultural insight.
“Polaris has identified China as a key growth market in the next five to 10 years as the world’s biggest maritime nation,” he said. “We saw the scale of the Chinese market when we promoted the UK pavilion at Marintec in Shanghai in December last year, the biggest maritime trade fair in China. And it is very, very exciting. We are working with a number of Chinese clients in the maritime and engineering sectors and we felt we needed more in-country expertise to support our clients and market knowledge. We’ve worked with Chen for some time and we are pleased to welcome him to our team.”