Manchester-based bicycle maker Insync Bikes celebrated the valuable contribution of its female members of staff on International Women’s Day.
Held all over the world on Sunday 8 March, International Women’s Day celebrates the social, economic, cultural and political achievements of women and makes a call to action for women’s equality.
Insync, whose parent company is the world’s biggest bike maker, Hero Cycles, has a number of female employees working from its Hero Global Design Centre.
Eddie Eccleston, Insync’s head of European operations, said: “The women across our organisation make a valuable contribution to everything we do and we strive to promote the benefits of having a diverse workforce.
“It is important to celebrate the achievements of women, and, indeed, all of our employees, not just once a year but every day. The theme of this year’s International Women’s Day is #eachforequal, recognising all of the actions we can take as individuals to challenge stereotypes, fight prejudice and celebrate women’s achievements. As a business, we work hard to help people challenge stereotypes, whether it is in the workplace or through sport.”
British Bicycle Motocross racer and track cyclist Shanaze Reade is brand ambassador for Insync and said this year’s theme was important for women everywhere. She said: “As a woman in sport, I have often had to work hard to challenge stereotypes to get to where I wanted to be, which has meant striving to prove my abilities on and off the bike.
“It’s also important to hold up other women and celebrate their achievements, no matter how big or small. Cycling has given me opportunities to be inspired, and hopefully inspire, other women to be the best version of themselves, regardless of anyone’s individual goals.”
Cycling has also been an important influence over her health. “It has enabled me to take on the pressures of life with a healthy body and mind,” she said. “It is always important that women make time for themselves and cycling enables them to do that. On International Women’s Day, I would urge other women to fight for themselves and for other women, to make time for themselves and to not be afraid to celebrate their achievements and the achievements of others. If you have a goal, then never stop pursuing it.”