Insync Bikes, the new company name for Manchester-based Avocet Sports, is announcing the launch of a new range of Independent bike-dealer (IBD) only bikes.
Insync Bikes sales director Wayne Clarke said the initial range of 13 bikes is being made under the Coyote brand and will include ladies and gents mountain bikes, as well as a ladies heritage bike, at price points between £149.99 to £309.99 (see specifications below).
Wayne said the range is being launched to create an exclusive IBD brand, that can only be bought in shops and is clearly distinct in brand and price from the company’s online offering of Insync branded bikes on its Insync website.
“We are very fortunate to have long standing relations with our IBD network of around 400 shops nationwide,” he said. “We have listened to their feedback and created the Coyote range to provide them with a quality bike at the right budget ensuring there is a permanent separate brand for our IBDs that is not offered for sale online. Customers will be able to view the Coyote Bikes on our B2B corporate website, branded avocetsports.co.uk If the customer then wants to buy the bike the website will direct them to their nearest bike shop.”
Industry veteran Eddie Eccleston, who is Insync’s European sales director with 40-years experience in the bike sector, said it is vital in the online era to create exclusive offerings to support IBDs.
“Throughout my career IBDs have been fundamental to the industry and they should be treated with respect,” he said. “At Insync we continue to see a key market in retail bricks and mortar bike dealers. It is very important that our customers are supported nationwide and can receive face-to-face advice from passionate, knowledgeable bike specialists. The IBD network can offer a service you cannot receive online, they can advise on a wide range of bike related questions as well as offer support for repairs, which is a critical part of the buying and aftercare process. A digital concept like click and collect works best when the bike dealer is on-hand to offer expert advice.”
Ian Collins owner of Devereux Cycles in Sale, Greater Manchester, said: “The Coyote range is very striking in its design and colour scheme so will undoubtedly appeal to the younger generation as well as older riders, which is unusual for an entry level price point. Bikes in this price range can usually be a bit boring and basic but this certainly isn’t the case with the Coyote range, which looks very promising. We have a great relationship with Insync and this range is a change of direction for them, so it’s very exciting for us to take delivery of these bikes.”
Wayne said the Insync Bikes team in Manchester has designed the Coyote range while its parent company India’s Hero Cycles is making the bike at its production facilities in Europe and Asia.
“We believe the Coyote range is right up there with the best-designed, best-looking bikes on the market for adults bikes up to £250,” he said. “The future for Coyote is about quality and affordability. We have been able to achieve this standard of bike through the calibre of Hero Cycles’ supply chain in India and around the world, which drives our operation making around five million bikes a year. The breadth of our supply chain, harnessed with our buying power, enables us to make a very high-quality bike at a low price that few of our competitors can match.”
Coyote bike specifications
|Coyote Element AXR Gents 14″ Mountain Bike||£249.99|
|Coyote Element AXR Gents 18″ Mountain Bike||£249.99|
|Coyote Element AXR Gents 20″ Mountain Bike||£249.99|
|Coyote Element AXR Gents 22″ Mountain Bike||£249.99|
|Coyote Callisto AXR Ladies 14″ Mountain Bike||£249.99|
|Coyote Callisto AXR Ladies 16″ Mountain Bike||£249.99|
|Coyote Callisto AXR Ladies 18″ Mountain Bike||£249.99|
|Coyote Neutron AFS Gents 14″ Mountain Bike||£259.99|
|Coyote Neutron AFS Gents 18″ Mountain Bike||£259.99|
|Coyote Neutron AFS Gents 20″ Mountain Bike||£259.99|
|Coyote Neutron AFS Gents 22″ Mountain Bike||£259.99|
|Coyote Zodiac Gents 14″ Mountain Bike||£289.99|
|Coyote Zodiac Gents 16″ Mountain Bike||£289.99|
|Coyote Zodiac Gents 18″ Mountain Bike||£289.99|
|Coyote Zodiac Gents 20″ Mountain Bike||£289.99|
|Coyote Windsor 16″ Ladies Classic Bike||£224.99|
|Coyote Windsor 19″ Ladies Classic Bike||£224.99|
|Coyote Windsor 21″ Ladies Classic Bike||£224.99|
Hero Cycles Limited
Hero Cycles Limited was founded in India in 1956. It is the largest bicycle manufacturer in the world by volume producing 19,000 cycles per day and 5.2million per year. This represents one out of every 20 of the world’s bicycles. Hero Cycles has manufacturing units in Ludhiana (Punjab), Bihta (Bihar) & Ghaziabad (UP). It is part of the Hero Motors Company which has revenues of $400million and $1.2billion in assets employing circa 8,000 staff.
The company exports to more than 70 countries through a network of circa 250 suppliers and 2800 dealerships. Its bike range includes road bikes, hybrid bikes, children’s bikes, electric bikes, mountain bikes, BMX and roadster models. Hero in India also manufactures automobile components like chassis for cars, safety components and transmission for motorcycles.
In August 2015, it acquired British brand Avocet Sports with 51pc stake targeting high-end bicycle market in Europe and now has full ownership. In 2015, it also acquired Firefox Bikes – India’s largest premium bicycle brand with an established presence Pan-India through a network of 160 outlets. In 2016, it acquired a majority stake in Sri Lanka’s leading bicycle manufacturer BSH Ventures, further boosting its manufacturing capacity. As part of major expansion plans across Europe, it launched the £2million Hero Cycles Global Design Centre (HGD) in Manchester, UK, in January 2017. In November 2019 the company changed its name from Avocet Sports Ltd to Insync Bikes Ltd.
Hero Cycles is ISO9001 & ISO14001 Certified from BVC of UK and recognized by the R&D department by the Govt. of India.