Polaris has completed an assignment with long-term client Cammell Laird to support the Royal ship naming of the U.K.’s new £200 million polar research vessel the RRS Sir David Attenborough.
Polaris, which has offices in Ancoats Manchester and Ellesmere Port, has worked on the project since 2016 and last week helped manage the third major event related to the ship at the shipyard. The ceremony saw the Duke and Duchess of Cambridge join Sir David for the official naming in front of a crowd of 3000 people.
Polaris managing director Ben Pinnington, (pictured below L-R Rita Hunt, Polaris Ben Pinnington Polaris with Spencer Lee of Morris & Spottiswood and Sanjay Ladva of ICICI Bank), said the company is providing a range of services to the project including media management brochure design , social media, film, and photography.
“The event was blockbuster for Merseyside, the British maritime industry and Cammell Laird ranking with the great ship naming events at the world-famous shipbuilder,” he said. “It is a great honour to work on this project which has caught worldwide media attention providing a broad selection of our marketing services. These are the jobs you dream of when you set up in business.”
Polaris provided media management in partnership with the comms team at the British Antarctic Survey, which led the event, and the National Environmental Research Council together with the Department of Business Energy and Industrial Strategy. So far nearly 1000 pieces of media coverage and 145 interviews have been generated from the event which was one of the main news stories of the day. In addition, tens of thousands of interactions and views were made on social media.
Polaris’ team has worked with Cammell Laird since 2008 and specialises in PR and marketing services for the maritime, energy, engineering, manufacturing, construction and tech sectors. Polaris has clients in the UK, India, Oman, Poland, Portugal, Sweden and Romania.