Polaris has seen one of its human interest stories for Anglo Indian client Hero Cycles catch the imagination of mainstream and social media.
The coverage focuses on a heartwarming story of Worsley inventor Les McMahon who has made a trike for his 13 year old neighbour Lewis Flint who has an undiagnosed genetic condition. Thanks to the trike Lewis can now enjoy cycling with his family. Les approached Hero Cycles to develop the trike for the mass market and Hero, which is the biggest bike maker in the world, is now working on bringing the concept to a global market from its European headquarters in Manchester. Importantly Hero’s trike will cost around £500 compared to other versions on the market which cost £5000, a cost Lewis’ dad Andy says makes it unaffordable for many families with disabled children, already shouldering the burden of heavy expenses.
The story has gone viral with reports on BBC One North West TV seen nearly 500,000 times on Instagram and more than 85,000 views on NWT’s official Twitter feed with scores of comments praising Les’ caring gesture. Meanwhile a Manchester Evening News report has received over 700 likes and more than 70 comments on the MEN Facebook page including from families of disabled children around the world praising the idea.
Polaris managing director Ben Pinnington said the company worked on the story with writer Jenny Brookfield and photographer Phil Tragen.
“It is brilliant to see a positive story gain profile like this and I’d like to thank the team for doing the story justice and bringing it to wider attention,” he said. “It is recognition for Les for his vision and selfless efforts and also the friendship shared between Les, Lewis and his parents. It further shows the good a big company like Hero can do with its resources and supply chain. Hero’s U.K. brand Insync is built around making bikes for the family helping improve health and strengthen immunity and prevent illness such as diabetes, stroke, heart disease and cancer as well as improving mental health. It is inspiring that the Insync brand can now reach out to the disabled community and make a genuine difference. This is something at the heart of why we set up Polaris to support companies that do good, create jobs and even, as in this case, change their industry for the better. This is business at its best. It is our firm belief that businesses that prioritise making a positive difference will be the most successful.”