Polaris has been appointed to provide PR support to the world’s biggest hovercraft maker Southampton-based Griffon Hoverwork ahead of the launch of its latest model at the Expo Naval trade fair in Chile.
Maritime and engineering sector specialist PR firm Polaris is charged with promoting the new 995ED hovercraft to the international maritime press ahead of the exhibition in December which is the biggest for the maritime and naval market in South America.
Polaris managing director Ben Pinnington said:
“Polaris works with companies helping them maximise their presence at trade fairs, generating awareness before and during the show,” he said. “With better profile in the media we can encourage customers and journalists to attend the stand, creating a buzz and curiosity in what they are doing. With such a short window of opportunity it is vital to plan communications carefully ahead of trade fairs. In Griffon’s case there is a great story with the unveiling of an exciting new model.”
Ben said the launch of the new 995ED, pictured above, has already captured the imagination of media around the world with more than 10 reports in the regional and maritime press in the USA, South America and UK, see below.
“It is a great privilege to work with Griffon which has such an inspiring history, fascinating product and brilliant unique selling points,” he said. “We have worked with the Griffon team to clearly communicate the many advantages of using a hovercraft particularly their ability to reach conditions other craft cannot navigate such as ice, flooding, mud slides, shallow coastal water and beaches. In addition, Griffon has a formidable track record of supplying its craft to South American navies and coastguards already so has experience of the conditions and challenging coastline and river geography as well as variable climate of South America.”
The work marks a busy year for Polaris which was recently appointed to promote the Maritime Forum Gdynia, one of Poland’s leading maritime events, to the international English language press. Elsewhere Polaris supported long term client Cammell Laird with the launch of the RRS Sir David Attenborough research ship during the summer, an event which drew a global audience of more than a billion people. Polaris has since been working closely with Cammell Laird on the marketing campaign to win a £1.25billion contract to build five Type 31e warships for the UK MOD. On these jobs Polaris has offered a range of services including media relations, creative design and writing of literature, digital media support, corporate video and photography.
Polaris also operates in the energy, construction, manufacturing, tech and exports sectors. Its clients include £80m turnover construction firm Morris & Spottiswood, £170m international manufacturer Roxtec, one of the Gulf’s biggest shipping lines Oman Shipping Company, SeaKing Electrical, Intermarine UK and Liverpool Seafarers Centre.
COVERAGE FOR GRIFFON:
Maritime Journal: http://landing.mercatormedia.com/index.php/email/emailWebview?mkt_tok=eyJpIjoiT0dabE5EbG1OVFEwWXpZMSIsInQiOiJXVE5ESk94VlcxVk52SEdnaFpsdk03UDgyNXYwVzNpUUF0RTlWNlYxQkZXODRUYUQrSWJwMDZtN1ZnLy81OHY3SUtPZVFIM2Q3N1F6d3NOM0Y1SG8yT05pbUxmTHF0Q2NFMXhoWUNSRDJBeU9IN01HQW1zcnhjUXVJNTVtVUVEVyJ9
Maritime Executive: https://www.maritime-executive.com/corporate/griffon-hoverwork-launches-latest-hovercraft-model-in-chile