Manchester-based bike brand Insync is looking to engage more Independent Bike Dealers with its new preferred partner programme.
The Insync brand is owned by India’s Hero Cycles, the world’s biggest bicycle maker (see notes to editors). The Insync range of 75 bikes was launched in May this year and is the first designed by Hero’s new design team operating from the £2million Hero Cycles Global Design Centre (HGD) in Manchester, which opened in January 2017 following Hero’s investment in the Manchester distribution house Avocet Sports Limited. The Insync brand includes four sub brands Riddick, Viking, DeNovo and Ryedale (see notes to editors).
Avocet chief executive Sreeram Venkateswaran said the aim of the programme is to help IBDs win business and give customers the best possible buying and aftersales experience. He said already 130 IBDs are signed up to the new partnership.
“This is a very exciting new venture for the Insync brand to meaningfully partner with IBDs and harness their passion and knowledge with our brilliant new range which we believe is one of the best on the market in the mid-premium market of £250 to £1500,” he said. “We want to use the new Insync website, digital sales channels and general marketing campaign to guide customers to their nearest IBD store to test the bikes and see them in person. Our aim is for IBD partners to showcase three or four of the Insync brands in their shops. We have created comprehensive support packages to help IBDs with impactful in-store displays and presentation. But critically our customers can benefit from the full experience, advice and aftersales support that an IBD can uniquely provide.”
Mr Venkateswaran said the next stage, due in the next six to eight months, will be to offer a click and collect service, with those who buy online electing a dealer point to collect their bike from. Service plans lasting up to three years will also be available to buy on the website to be redeemed with Insync’s IBD’s partners.
“Bike makers like Hero Cycles and our UK subsidiary Avocet have a responsibility to support IBDs so that our customers continue to have a place where they see someone who is an expert who can help them through the buying and aftersales process,” he said. “From the start, we knew we wanted to reinvigorate our entire sales eco-system combining online sales with high street retail. Furthermore, we have plans to launch Insync branded accessories and equipment, which will create more opportunities for IBD’s to engage with customers and offer more products and more value.”
IBD’s wanting further details on the Insync preferred partner programme should contact Gopal Krishan or the Insync sales team: +44 (0) 161 727 8508 Email: firstname.lastname@example.org
Visit: website: www.insyncbikes.com Facebook: @insyncbikes Twitter: @insyncbikes Instagram: @insyncbikes You Tube : Insync TV
Notes to editors
Insync range background
Insync offers 75 UK designed bikes across four brands Viking for road biking, Riddick for mountain biking and off-road, DeNovo for children the Ryedale women’s bike. Viking and Riddick are aimed at men and women and are more action bikes. DeNovo has been carefully designed for children with input from a paediatric physiotherapist to improve weight and reach dynamics of bike. Ryedale meanwhile is a carefully designed stylish urban bike which performs well and makes a fashion statement.
Target market: Outdoors bike for men and women. Viking Pro Range model includes city, touring and road bikes.
Features: One of the most competitive bikes at the price range. Full Shimano group set, lighter, tighter rear triangle enabling better power transfer, stiffer and more responsive better for cornering and generally a more lively performance. Return of classic logo with minimal retro graphics for better urban look.
Target market: Action and adventure bike range for male and female cyclists of all ages.
Features: Lighter due to new butted tubes and hollow bb cartridge, more robust and more precise handling. Very competitive high quality components for price range including RockShox forks, WTB rims and Selle Royal seat.
Price: £250 – £1200
Target market: Lifestyle bike range for women, fashionable and healthy.
Features: Appearance now more contemporary and modern with greater attention to detail. Colour range more co-ordinated and on-trend, basket trim redesigned and basket can now clip off. Bikes are lighter switching from steel to alloy frame, ride generally easier and requires low maintenance.
Insync Denovo film
Target market: Mid-premium Childrens’ bike range ages five – 12 years.
Features: Better designed and more sophisticated and stylish with on trend graphics and colours. Range now mid premium rather than mass market. Bikes frame lighter switched from steel to alloy 6061. Design team consulted with paediatric physiotherapist to improve weight and reach dynamics of bike. Safety paramount, easier for learning to ride. Competitively priced.
Hero Cycles Limited background
Hero Cycles Limited was founded in India in 1956. It is the largest bicycle manufacturer in the world by volume producing 19,000 cycles per day and 5.2million per year. This represents one out of every 20 of the world’s bicycles. Hero Cycles has manufacturing units in Ludhiana (Punjab), Bihta (Bihar) & Ghaziabad (UP). It is part of the Hero Motors Company which has revenues of $400million and $1.2billion in assets employing circa 8,000 staff.
The company exports to more than 70 countries through a network of circa 250 suppliers and 2800 dealerships. Its bike range includes road bikes, hybrid bikes, children’s bikes, electric-bikes, mountain bikes, BMX and roadster models. Hero in India also manufactures automobile components like chassis for cars, safety components and transmission for motorcycles.
In August 2015, it acquired British brand Avocet Sports with 51pc stake targeting high-end bicycle market in Europe and now has full ownership. In 2015, it also acquired Firefox Bikes – India’s largest premium bicycle brand with an established presence Pan-India through a network of 160 outlets. In 2016, it acquired a majority stake in Sri Lanka’s leading bicycle manufacturer BSH Ventures, further boosting its manufacturing capacity. As part of major expansion plans across Europe it launched the £2million Hero Cycles Global Design Centre (HGD) in Manchester, UK, in January 2017. The design hub is led by creative minds from across the world including innovators from India, Taiwan and Denmark.
Hero Cycles is ISO9001 & ISO14001 Certified from BVC of UK and recognized by the R&D department by the Govt. of India