Maritime specialist PR firm Polaris has been appointed by the fastest growing freight ferry operator on the Irish Sea – Seatruck.
Seatruck joins other shipping companies within the Polaris client stable including Oman Shipping, the third biggest shipper in the Gulf, Atlantic Container Line and Great Eastern in India.
Polaris director Ben Pinnington said it would be supporting raising awareness of Seatruck’s 72 sailings a week from Liverpool, Heysham and Bristol to Dublin and Warrenpoint.
“This is a really good time to be working with Seatruck,” he said. “The company has real momentum and is set to grow even more with the opening of the £125million Bay Gateway relief road which relieves the bottleneck around the M6, Lancaster and the Port of Heysham. The aim will be to raise awareness of Seatruck with hauliers across the UK and Ireland.”
Ben said Merseyside and Manchester based Polaris is one of the few maritime specialist PR firms in the world giving it a unique skill set and contacts book.
“Maritime has become a core specialism for us over the last 10 years,” he said. “We know we can solve the difficulty of raising awareness for maritime companies and we have the track record to prove it. We work with companies of all sizes across the world and they all want to educate the marketplace better about who they are and what they do. They benefit with a strengthened reputation, greater understanding of their operations and by creating opportunities and by winning business. The beauty of the maritime press is that it is written in English and a lot is produced in the UK and then read globally. So it is easy for Polaris, as a UK-based PR firm, to generate press and global awareness.”
Polaris recently helped manage the press for the Sir David Attenborough polar vessel keel laying ceremony at its long standing client Cammell Laird, an event which reached 350million people worldwide. The same week Polaris managed the press for the first Royal ship naming on the Mersey since 1960 when HRH Princess Anne launched the new Atlantic Container Line (ACL) ship with Atlantic Sea, another event which attracted extensive TV, radio, newspaper and online coverage. See