Polaris manages media for HRH Princess Anne ACL Christening

Polaris has managed the media for the first ship Christening on the River Mersey by a member of the Royal Family in 50 years.

Polaris specialises in media promotion of major maritime events. It was appointed by Atlantic Container Line (ACL) to manage the Christening of its new ship the Atlantic Sea by the Princess Royal. The event took place at Liverpool’s cruise line terminal on October 20 and signals an era of new investment in Liverpool by ACL. ACL has built its new European headquarters on Duke Street which 200 staff will move into in October from their present base on Princes Parade.


The event attracted a large media turnout with reporters from BBC World, BBC NWT, ITV Granada, the Liverpool Echo, BBC Radio Merseyside, Radio City, Lloyds List, IHS Fairplay, Freight Business Journal, Heavy Lift & Project Forwarding and International Bulk Journal.

Lloyds List  



Cruise Liverpool  


Freight Business Journal  

Heavy Lift   

The ceremony ended with a spectacular firework display broadcast on ITV.

Polaris director Ben Pinnington said it was the second major event the company helped manage that week following the Sir David Attenborough keel lay ceremony at Cammell Laird, a long time Polaris client.

“It was a true privilege to work on this event for ACL,” he said. “A huge amount of organising went into the day. We were pleased the event caught the imagination of the media and the public as ACL wanted to showcase Liverpool, its home since the 1960s dating back to when Cunard was part of ACL. The media gave recognition to the importance of ACL’s contribution to Merseyside and transatlantic trade. The coverage also gave ACL the platform to promote its new CONRO vessels which are the biggest of their kind in the world.”


Other major maritime events Polaris has promoted include Cammell Laird’s £1b Royal Fleet Auxiliary and Aircraft Carrier contacts, the 200th and 300th drydocking milestones at Oman Drydock in the Middle East in 2014 and 2015 and the launch of the Mamola Reliance Platform Supply Vessel by Swiss ship manager Promar in Barcelona in 2015. In addition Polaris has helped promote a number of new ships and routes announced by Oman Shipping Company, one of the biggest shipping companies in the Gulf.

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