Polaris named in Insider’s top North West PR and marketing firms
Polaris has been listed in the region’s top performing PR firms in the latest edition of North West Insider magazine see: INSIDER
Polaris was able to report it had grown overall staff numbers to nine and won a range of new clients in the UK and overseas including Oman Shipping Company, the third biggest shipping company in the Gulf, as well as the PR for the new £15million Maritime Knowledge Hub in Birkenhead.
Polaris director Ben Pinnington said:
“Polaris has worked hard for the last five years to build a profitable stable company with a distinct identity,” he said. “Our revenues have exceeded £1million in that time and we are the only PR firm in the region with genuine specialisms in maritime, engineering, India and Oman. This helps us stand out and gives us a competitive edge in a very cluttered market. We are still a young business building our profile and turnover but our aim is double in size in the next three years.”
Ben said Polaris saw future growth in expanding its operations in niche markets of maritime, exports and digital publishing.
“Maritime is our biggest sector and it is exciting to see us win business from big companies like Cammell Laird and Oman Drydock to the buzzing SME sector with great manufacturers like Romica and Kineteco,” he said. “Maritime is a vast market and we are one of the few PR firms in the world with a proven track record in the sector providing positive PR and crisis communications. We are fortunate, for example, to be working closely with Cammell Laird and the Government on the £200million project to build the Sir David Attenborough artic survey vessel. Furthermore our profile is rising in India where we have undertaken work for leading industry bodies like NUSI (the National Union of Seafarers India) and MASSA (Maritime Association of Ship owners Ship Manager and Agents).”
“Our new digital publishing websites www.OmanGBnews.com and www.IndiaGBnews.com have both been launched in the last year. Both sites fill a gap in the market as the only news websites dedicated to Anglo Omani and Anglo Indian news. Becoming a publisher allows us to transfer our journalism skills and really network and meet interesting people. Being a more varied business enables us to expand our contacts base and offer our clients more value and opportunities. Digital publishing has been a really exciting new adventure for us – following our heroes like Richard Branson who always champions exporting and doing something new.”
Ben added Polaris professional standards have been strengthened through membership of the Chartered Institute of Public Relations (CiPR).
“As well as being trained and qualified journalists with the NCTJ we felt it was important to show our commitment to the highest standards and membership of the CiPR and its code of conduct gives clients more confidence in our operations,” he said.
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